Welcome to our Ezine archives..
IN THIS ISSUE:
1) SUE HAPPY ON THE NET by Doug West
2) HOW TO CREATE A CAPTIVATING HEADLINE By Bob Leduc
3) FREE MARKETING TOOLS
NEXT WEEK DON'T MISS IT SUBSCRIBE
* ANOTHER $$$$$ OIO ARTICLE
* ANOTHER FREE MARKETING TOOL
The next printed issue of OPPORTUNITY INVESTIGATOR is here now! Get your
name on the mailing list. Send your mailing address to: mailto:firstname.lastname@example.org?subject=OI
We are Investigating Several companies that charge anywhere from $500
to $4500 to sign up, on
the premise that they will build your organization for you. We will join 4 or 5 of these companies
and report on how they performed. Don't miss it, this one report could save you thousands of
dollars. Considering one of these type plans? Why not wait until you read the real deal in OI?
FEATURED ADs OF THE WEEK -
WOULD YOU PAY $69.90 FOR THE COMPUTER OF YOUR CHOICE?
Find 3 others that want the same & you can order yours.
Find 6 & yours is PAID! Use our leads for easy sales!
Let Our Auto-Pilot Lead system work for you.
100% GUARANTEED FINANCE APPROVAL, COMPUTERS
FOR ALL!! Established co. rolls out new program. Everyone wants
a new computer, many can't afford or qualify. UNTIL NOW!! Reps
& brokers needed. Serious earnings www.cybernetfive.com/power.html
I hold an Insurance license (even though I don't write much any more)
and used to
write a lot of health insurance. Now, I cannot stand the Health Insurance industry
in the USA! I know there are some big crooks in the Insurance game, but it is not
all their fault. You have hospitals and Doctors ripping off the insurance companies.
Individuals scamming against the insurance companies. The insurance company
tries to get out of paying the doctor, cause his bill is too high.
The doctor has to raise his price because everyone wants to sue him,
and his malpractice
rates keep going through the roof. Folks sue the hospitals, hospitals sue the doctors,
doctors sue the hospitals, and EVERYONE sues the insurance company! SUE SUE
SUE. What are you gonna do? SUE!
"I'll see you in court" is the catch phrase of the day. I don't like
hospitals, I don't like
doctors, I don't like health insurance. I think the less you have to do with all 3, the better
off you are! I'll just take something natural and let my body heal itself - thank you. And,
that way, I won't have to worry about anybody suing anyone! If I die, it's my fault and
my wife will cash in on all that life insurance we carry (I do like life insurance and I
hate it when somebody dies without any!!!). I carry an accident policy, which is
the only time I am going to the doctor anyway!
FOR Shelia Horne
Date:Sat, 10 Apr 1999 15:10:30 -0800
From:"Shelia Horne" <email@example.com>
Organization: iVillage Free Email (http://fe-mail.ivillage.com:80)
Unless you want to become intimately familiar with the term "lawsuit", you had better fix your autoresponder
so that it doesn't send undeletable looped email.
Thank you for your prompt attention to this matter.
You know, we were interested until I noticed this underhanded tactic.
Who uses them? Underhanded companies manned by underhanded people.
Undo it cancel it remove it stop it
Yes, this apparently includes you and yours.
You would have had at least 2 sales, there. but we vote with our dollars,
and an unremovable email is a
violation and an intrusion upon us and our privacy.
We don't appreciate that "anything for money attitude"
Undo it cancel it remove it stop it and then
What a charming woman! This is the first time I have ever heard from
(she apparently requested some info from an autoresponder), and she is
threatening to take me to court?
What in the world is "UNDELETABLE EMAIL"?
Apparently this girl could not work her computer, so she decides to
out on me? Now here is a clue for those who do not want to receive information
on the net - DON'T REQUEST ANY. In fact - Don't Get Online in the first
place! WE ALL get stuff we never asked for (I personally just hit delete and
forget about it, in some cases I may reply with REMOVE), BUT, if we are
going to start suing people because they sent us the info WE ASKED FOR,
then we might as well SUE everyone online!
Why not Sue Internic, Sue your domain host, Sue you ISP, Sue Netscape,
Sue AOL, and hey - here is an idea - let's all get together and
SUE MICROSOFT & BILL GATES! I mean, no one man should have that
much money right? LET'S SUE! CLASS ACTION ALL THE WAY!
Later, this girl had the audacity to call me a "Money Grubber". Here,
working 20 hours a day in my business, she wants to SUE and make a
quick buck (though the thing would get laughed out of court), and I'm the
the money Grubber? HUH!
It should be illegal for this type of person to be online. If you deal
many people you know what I am talking about here. The ones who
yell at you the loudest, are the ones who have not taken the time to
READ & learn what is going on. They cannot figure something out, so
they call You a crook, and want to SUE.
I mean hey, I've been ripped off for THOU$AND$ of dollars by online
scam artists, and I have not even considered a lawsuit. I'll just report on
them so the next person will not take the same hit I did. Some folks lose
10 seconds of their time, and they want to take you into the court room
and tie up Months or even YEARS of Your time.
I vote that people like Shelia Horne, "Drop Dead". And, I won't even
they have any life insurance!
With all these Sue Happy americans running around, maybe it's time you
think about that Pre-Paid Legal Membership we told you about here in
OIO a few weeks ago? Come on Shelia - I've had PPL for years!
For complete details send an email to: <mailto:Legal@kosoma.com>
You're reading this article because the headline captured
your attention. It sparked your desire to know more about
creating headlines. That's the mission of an effective
headline. It captures the reader's attention and provides a
compelling reason to read whatever follows.
The headline is the most important part of any ad or sales
letter. It determines whether or not people will read your
message. You may have the best written copy in the world but
you've wasted your time if your headline doesn't excite
readers enough to read your message.
Here are some examples of effective headlines I found in the
classified ad section of a popular website:
* Lose 15 Pounds In 30 Days... And Keep It Off
* Submit Your Ad To 200 Websites With 1 Mouse Click
* Instantly Increase Your Orders By 29%
* How To Make $2,000/Month At Home With Your Computer
* Discover How To Reduce Your Fuel Bills By 43%
Each of these headlines clearly states the benefit I can
expect to get from the product, service or business
opportunity promoted in the ad under the headline. If I am
interested in gaining the benefit, I cannot resist reading
the entire ad to find out more.
A SIMPLE FIVE STEP PROCEDURE
I've used the following 5 step procedure many times to
create powerful headlines. It's simple and easy to follow.
Even someone without special talent, skill or previous
experience can use it to create a captivating headline.
STEP #1. Define in writing the ideal prospect you want to
capture with your headline. Be sure to include the
characteristics that make your product or service valuable
to this prospect.
STEP #2. Personalize this ideal prospect by visualizing them
as one person you want to attract with your headline. Keep
this vision of one person in your mind whenever you're
writing a headline. Your ad or sales letter will be read by
one person at a time. Therefore, you'll find it easier to
produce an effective headline by visualizing just one person
and writing to that person.
STEP #3. Determine the most valuable benefit this person
will gain from the product, service or business opportunity
promoted in the message under your headline.
STEP #4. Write as many one sentence statements as you can
about this benefit. Use one or more of the words from the
following list in each statement. There are many other power
words you can use in your headlines. However, many years of
trial and error have taught me these 12 are the most
You, Free, New, Guaranteed, Fast, Easy, Discover, Proven,
How-to, Save, Increase, $7953 (any exact amount of money)
STEP #5. Select the most powerful statement on your list. If
you have several that seem equally powerful, try combining
them into one statement and use that as your headline.
That's it! You've just created a powerful headline to
capture your reader's attention and provide a compelling
reason to read whatever follows your headline.
Here are some examples of effective headlines I developed
using this 5 step procedure.
* Easy Way To Increase Your Sales 60% or More This Month!
* Discover How You Can Reduce Arthritis Pain FAST!
* You Can Earn 50% More Commissions This Year - Guaranteed!
* How To Save $1,329 On Your Next Printing Job!
* NEW Free Report: 10 Proven MLM Recruiting Ads YOU Can Use
* How To Build Your Small Business FAST - Guaranteed!
Use this simple 5 step procedure the next time you want to
create a captivating headline. It's easy to follow and
you'll create a powerful headline to attract your reader's
attention and compel him/her to read your ad or sales
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@aol.com Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
FREE FAXES VIA EMAIL - YOUR
OWN FREE FAX NUMBER
Please visit http://www.eFax.com if you have any
questions regarding this eFax service. Why get another line? Get eFax! IT'S FREE!
Join the Banner Co-op FREE... INCREASE YOUR HITS dramatically! Receive
a 1:1 exchange. GET PAID $.10 every time someone clicks on the paid ads.Only at the
Co-Op do you get free advertising for your site & $.10 credit for hosting other ads on
a 1 - 1 basis ! VISIT: http://www.bannerco-op.com/speed-e/
FREE AFFILIATE PROGRAM THAT WILL HELP YOU INCREASE
YOUR ONLINE CASH FLOW IN ANY MLM PROGRAM!
Enroll in our FREE SFI Affiliate Program and develop a passive, self-perpetuating
income stream through our FREE international co-op advertising program!
You also receive:
FREE lifetime subscription to our exclusive Six-Figure Income
Newsletter --featuring insider
success secrets from home business $100,000 earners...exclusive articles...news...and much more.
FREE INTERNET INCOME!® Course --ongoing training on how to create
streams worldwide via the Internet ($295 value!).
NEW TO THE NET? Take our Free Internet Know How course. Delivered
to you via e-mail in daily lessons. Learn your way around the
net and how to market online. If you would like to take the
course, send a blank email to: <mailto:firstname.lastname@example.org>
LETTERS FROM OUR READERS
I just wanted to pass on that I really enjoy your newsletter.
I believe it is one of
the best on the net. Your statements are backed by tested fact. Other publications
just like to bash other companies with invalidated rumors (some may be true)
because it isn't the company they are really involved in. Where's the truth there.
Chris <email@example.com> http://www.legacyusa.com/chris
WHO IS KOSOMA PUBLISHING?
Want to know more about who we are, what we do?
Maybe you want to see who you are doing business with. If so, check out our page at: http://www.kosoma.com/KOSOMAWHO.html
HAVE A GREAT WEEKEND!
We will see you next week in OI Online.
Just email your ad to: mailto:OICLASSIFIEDS@KOSOMA.COM
and if you are a subscriber let us know and we will deduct the 40% and/or
pay you your commission on someone else's add. Don't underestimate the
power of advertising in online Ezines - IT WORKS!
Your Ad to over 1/2 Million Readers!
FREE REPORT: HOW TO GET TONS OF PEOPLE TO YOUR SITE USING FREE PUBLICITY
Learn how to get the media to promote your online business! Send a blank
SEX SITES ARE NOT THE ONLY ONES THAT CAN PULL IN $1,000 TO $5,000/WEEK!
USE THE POWER OF...INSTANT ACCESS TO GET YOURS! CLICK HERE
HOW TO INCREASE
YOUR PROFITS '15 TIMES' by KNOWING The SECRET
Of HEADLINES and the ROLE They Play on the INTERNET! FREE REPORT
SIGNATURE POWER In MARKETING - HOW To GET 50,000 EYES TO SEE YOUR AD EVERY DAY!!
WANT TO REALLY GROW YOUR ONLINE BUSINESS?
If so, you need to advertise in Ezines like OIO. Ezine advertising continues to be the best
way to spend your advertising dollars online. You can literally reach Thousands of people
in a matter of days. Response is Quick! AND, IT WORKS! The down side is that you
could spend hours trying to find all the Ezines to advertise in. NOT ANYMORE:
GET YOUR AD IN MULTIPLE EZINES AND OPT IN LIST WITH ONE SUBMISSION
YOUR AD TO OVER 1/2 MILLION READERShttp://www.kosoma.com/Adzines.html
FEELING TIRED? For a FREE SAMPLE of an
all natural energy pill with a dynamic
business opportunity, call ROY MEYERS at: 888-393-2653. AM-300 can help you
lose weight not muscle, increase energy and make your wallet fat! CALL NOW!
TOYSATHOME is the premiere place to buy Beanie
Bammers, toys & collectibles. Prompt shipping, MINT beanies,
low prices, guarantee keep our customers coming back. MC & Visa
Shop Online via secure store http://www.toysathome.com
To view this issue (and Back Issues) On-Line visit: http://www.kosoma.com/OIO.html
Who do you know that could benefit from our Ezine OI
Please forward this issue to your interested associates. Thank you!
To unsubscribe, write to OIOfirstname.lastname@example.org
BACK ISSUE ARCHIVES