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Welcome to our Ezine archives..
IN THIS ISSUE:
1) SUE HAPPY ON THE NET by Doug West
2) HOW
TO CREATE A CAPTIVATING HEADLINE By Bob Leduc
3) FREE MARKETING TOOLS
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I hold an Insurance license (even though I don't write much any more)
and used to
write a lot of health insurance. Now, I cannot stand the Health Insurance
industry
in the USA! I know there are some big crooks in the Insurance game,
but it is not
all their fault. You have hospitals and Doctors ripping off the insurance
companies.
Individuals scamming against the insurance companies. The insurance
company
tries to get out of paying the doctor, cause his bill is too high.
The doctor has to raise his price because everyone wants to sue him,
and his malpractice
rates keep going through the roof. Folks sue the hospitals, hospitals
sue the doctors,
doctors sue the hospitals, and EVERYONE sues the insurance company!
SUE SUE
SUE. What are you gonna do? SUE!
"I'll see you in court" is the catch phrase of the day. I don't like
hospitals, I don't like
doctors, I don't like health insurance. I think the less you have to
do with all 3, the better
off you are! I'll just take something natural and let my body heal
itself - thank you. And,
that way, I won't have to worry about anybody suing anyone! If I die,
it's my fault and
my wife will cash in on all that life insurance we carry (I do like
life insurance and I
hate it when somebody dies without any!!!). I carry an accident
policy, which is
the only time I am going to the doctor anyway!
: -----------------------------------------
UNDELETABLE EMAIL
FOR Shelia Horne
Date:Sat, 10 Apr 1999 15:10:30
-0800
From:"Shelia Horne" <shelia_m@ivillage.com>
Organization: iVillage Free Email (http://fe-mail.ivillage.com:80)
To:"Doug West"
Hi Doug!
Unless you want to become intimately familiar with the term "lawsuit",
you had better fix your autoresponder
-PRONTO-
so that it doesn't send undeletable looped email.
Thank you for your prompt attention to this matter.
You know, we were interested until I noticed this underhanded tactic.
Who uses them? Underhanded companies manned by underhanded people.
Undo it cancel it remove it stop it
Yes, this apparently includes you and yours.
You would have had at least 2 sales, there. but we vote with our dollars,
and an unremovable email is a
violation and an intrusion upon us and our privacy.
We don't appreciate that "anything for money attitude"
Undo it cancel it remove it stop it and then
Drop dead.
----------------------------------------------------
What a charming woman! This is the first time I have ever heard from
her
(she apparently requested some info from an autoresponder), and she
is
threatening to take me to court?
What in the world is "UNDELETABLE EMAIL"?
Apparently this girl could not work her computer, so she decides to
take it
out on me? Now here is a clue for those who do not want to receive
information
on the net - DON'T REQUEST ANY. In fact - Don't Get Online in the first
place! WE ALL get stuff we never asked for (I personally just hit delete
and
forget about it, in some cases I may reply with REMOVE), BUT, if we
are
going to start suing people because they sent us the info WE ASKED
FOR,
then we might as well SUE everyone online!
Why not Sue Internic, Sue your domain host, Sue you ISP, Sue Netscape,
Sue AOL, and hey - here is an idea - let's all get together and
SUE MICROSOFT & BILL GATES! I mean, no one man should have that
much money right? LET'S SUE! CLASS ACTION ALL THE WAY!
Later, this girl had the audacity to call me a "Money Grubber". Here,
I'm
working 20 hours a day in my business, she wants to SUE and make a
quick buck (though the thing would get laughed out of court), and I'm
the
the money Grubber? HUH!
It should be illegal for this type of person to be online. If you deal
with
many people you know what I am talking about here. The ones who
yell at you the loudest, are the ones who have not taken the time to
READ & learn what is going on. They cannot figure something out,
so
they call You a crook, and want to SUE.
I mean hey, I've been ripped off for THOU$AND$ of dollars by online
scam artists, and I have not even considered a lawsuit. I'll just report
on
them so the next person will not take the same hit I did. Some folks
lose
10 seconds of their time, and they want to take you into the court
room
and tie up Months or even YEARS of Your time.
I vote that people like Shelia Horne, "Drop Dead". And, I won't even
care if
they have any life insurance!
------------------------------------------------------
With all these Sue Happy americans running around, maybe it's time
you
think about that Pre-Paid Legal Membership we told you about here in
OIO a few weeks ago? Come on Shelia - I've had PPL for years!
For complete details send an email to: <mailto:Legal@kosoma.com>
------------------------------------------------------------
You're reading this article because the headline captured
your attention. It sparked your desire to know more about
creating headlines. That's the mission of an effective
headline. It captures the reader's attention and provides a
compelling reason to read whatever follows.
The headline is the most important part of any ad or sales
letter. It determines whether or not people will read your
message. You may have the best written copy in the world but
you've wasted your time if your headline doesn't excite
readers enough to read your message.
Here are some examples of effective headlines I found in the
classified ad section of a popular website:
* Lose 15 Pounds In 30 Days... And Keep It Off
* Submit Your Ad To 200 Websites With 1 Mouse Click
* Instantly Increase Your Orders By 29%
* How To Make $2,000/Month At Home With Your Computer
* Discover How To Reduce Your Fuel Bills By 43%
Each of these headlines clearly states the benefit I can
expect to get from the product, service or business
opportunity promoted in the ad under the headline. If I am
interested in gaining the benefit, I cannot resist reading
the entire ad to find out more.
A SIMPLE FIVE STEP PROCEDURE
I've used the following 5 step procedure many times to
create powerful headlines. It's simple and easy to follow.
Even someone without special talent, skill or previous
experience can use it to create a captivating headline.
STEP #1. Define in writing the ideal prospect you want to
capture with your headline. Be sure to include the
characteristics that make your product or service valuable
to this prospect.
STEP #2. Personalize this ideal prospect by visualizing them
as one person you want to attract with your headline. Keep
this vision of one person in your mind whenever you're
writing a headline. Your ad or sales letter will be read by
one person at a time. Therefore, you'll find it easier to
produce an effective headline by visualizing just one person
and writing to that person.
STEP #3. Determine the most valuable benefit this person
will gain from the product, service or business opportunity
promoted in the message under your headline.
STEP #4. Write as many one sentence statements as you can
about this benefit. Use one or more of the words from the
following list in each statement. There are many other power
words you can use in your headlines. However, many years of
trial and error have taught me these 12 are the most
effective:
You, Free, New, Guaranteed, Fast, Easy, Discover, Proven,
How-to, Save, Increase, $7953 (any exact amount of money)
STEP #5. Select the most powerful statement on your list. If
you have several that seem equally powerful, try combining
them into one statement and use that as your headline.
That's it! You've just created a powerful headline to
capture your reader's attention and provide a compelling
reason to read whatever follows your headline.
Here are some examples of effective headlines I developed
using this 5 step procedure.
* Easy Way To Increase Your Sales 60% or More This Month!
* Discover How You Can Reduce Arthritis Pain FAST!
* You Can Earn 50% More Commissions This Year - Guaranteed!
* How To Save $1,329 On Your Next Printing Job!
* NEW Free Report: 10 Proven MLM Recruiting Ads YOU Can Use
* How To Build Your Small Business FAST - Guaranteed!
Use this simple 5 step procedure the next time you want to
create a captivating headline. It's easy to follow and
you'll create a powerful headline to attract your reader's
attention and compel him/her to read your ad or sales
letter.
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@aol.com Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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LETTERS FROM OUR READERS
Hi Doug,
I just wanted to pass on that I really enjoy your newsletter.
I believe it is one of
the best on the net. Your statements
are backed by tested fact. Other publications
just like to bash other companies with invalidated rumors (some may
be true)
because it isn't the company they are really involved in. Where's
the truth there.
Chris <ccb1@prodigy.net> http://www.legacyusa.com/chris
THANKS CHRIS
WHO IS KOSOMA PUBLISHING?
Want to know more about who we are, what we do?
Maybe you want to see who you are doing business with. If so, check
out our page at: http://www.kosoma.com/KOSOMAWHO.html
HAVE A GREAT WEEKEND!
We will see you next week in OI Online.
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