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Welcome to our Ezine archives..
IN THIS ISSUE:
1) CAN YOU REALLY MAKE MONEY ONLINE? by Doug West
2) HOW TO REVERSE A "SLUMP" IN BUSINESS -- FAST By
Bob Leduc
3) FREE MARKETING TOOL
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This is a question I get asked all the time. It seems like everyone
wants to earn online income, yet very few are doing it!
When you do find a formula that works for you, you wonder why it was
ever so hard. In other words, those of us who
are earning large online incomes, can not believe that everyone hasn't
figured it out yet! In this article, right here, right now,
I am going to share a secret with you that can turn your online failure
into a HUGE SUCCESS!
First - the number one problem I see folks making online, and this is a big one!
1) They try to build their online business solely on FREE STUFF! You
know what I mean, FREE ADS, FREE WEB SITES,
FFA PAGES and on and on and on. FREE, FREE,
FREE!
One BIG factor has escaped their notice - IF NOBODY HAS TO PAY FOR ANYTHING,
HOW WILL ANYONE
MAKE ANY MONEY?
While not all FREE STUFF is an online failure, some of it is a complete
waste of time! Free web space for instance, if you
are trying to build a serious business from FREEYELLOW.com or more
likely:
http://www.freeyellow.com/member/yourbrother/yourmother/smith&jones/HELLO/LOSER.com
IT WILL NOT WORK. Who in their right mind would want to do business
with you if that is your only address? That is
why it is a good idea to have your own Domain Name, and spend a little
money to get a decent server or host!!!!!
FREE ADS
Free ads are OK, and you should spend a LITTLE TIME posting a few.
JUST DO NOT EXPECT THEM TO BE
YOUR ONLY HOPE FOR ONLINE INCOME.
I was reading an article today from Jim Daniels of JDD publishing, he
mentioned that when he first started, he ran a few
ads in some ezines (online publications) and his business got off to
a fast start. I thought to myself, THAT IS JUST WHAT
I DID! IT WORKED! For me and Jim and I'm sure countless others. We
PAID to run some ads, and our online business
just blossomed from there! FREE is OK, but you many times get what
you pay for! How much time do you spend
searching through the FREE ads for something to purchase. If your like
most folks, probably not much! But, if you have
been online a while, you no doubt have a few favorite email newsletters
or ezines that you enjoy! If your like me, you
probably even read the classified ads in them! OTHER FOLKS DO TO, so
PAY to do some advertising and watch your
online business GROW!
We offer a BESTAD service that will get your ad in front of over 1/2
million readers! Much of the circulation is in online
publications. We post your ad for you in many successful ezines and
newsletters. We also set up your ad on our BestAd
autoresponder that we use to advertise the service, and on our BestAd
web site. Check it out at:
Your Ad to over 1/2 Million Readers!
<http://www.kosoma.com/Adzines.html>
2) The second big problem I see, is that folks who do figure out the
first step - PAY FOR SOME ADS, have not
figured out how to write a good ad. We have
solved this for our group with the autopilot lead system. They do
not have to be a good copy writer. We write
the ads, and generate the leads for our people! Maybe you could
do the same for your sales force. If not,
read some good books on the subject. Here is one I would recommend:
MAKING MONEY WITH CLASSIFIED ADS by Melvin Powers
click on our mall link at: http://www.kosoma.com and you will
see a Book Store, the above title is available.
3) Finally another common mistake I see (and this is a HUGE one),
is that folks are advertising something that is just
not any good. Many concentrate on programs
that will only pay them $10 or $15 when they do make a sale.
Why not focus the same amount of time and
energy on something that you will make $350 or $864 per sale.
You could spend the same amount of time and
money promoting it, yet when you do make a sale, it adds up
in COLD, HARD, CASH.
JUST LOOK AT WHAT ONE OF MY TEAM MEMBERS WROTE ME THIS WEEK:
------------------------------------------------------------------------
...........
Every one that is lucky enough to stumble across this life changing
opportunity, SHOULD BE EXCITED !!!!!
You know me Doug, if I didn't believe every word of what I just said,
I'd be saying something all together different !!!!!!!
We do have a great program Doug, (thanks to you) and a great team.
I'm looking forward to seeing how your new lead system ads to it.
All these new people coming in have a lot to be excited about.
DON'T I KNOW !!!!!!!!
This is my second week of receiving checks from you and OLE.
I just received my check from OLE for this week ($720.00). That
makes over $1500.00 in two weeks.
Pretty darn fantastic if you ask me. That will do for starters,
wouldn't you say ? Next week should be around $2000.00 !!!
Feel free to use this letter as my endorsement. Thanks again
for your support, and the wonderful opportunity to be a part of
this great opportunity.....
Do you realize that this is the first time that I've spent money on
a program that really works ? Do you know what's really sad about that
?
I used to think it was just me ! What an eye opener !
Is this a fun business or what ? It's like a (GUARANTEED) lottery.
So, we still live in the LAND of opportunity, DO WE ?
"YOU BET WE DO".
Thank God !!!!!
----------------------------------------------------------------------------
I get letters like this all the time, and the amazing thing is:
I NEVER ASK FOR THEM, THEY JUST COME!
People who have never earned any money online before, and they are in
this program. We have eliminated the 3 HUGE
mistakes listed above! If you can do the same, you will find Online
success!
To learn more about what our team is doing:
Send a blank email to:
<mailto:Gateway4@kosoma.com?subject=OIO_PRO_INFO>
Every business experiences cycles of heavy sales volume and
light sales volume. Periods of light sales volume are called
business "Slumps".
Some business slumps are predictable. Every landscaping
service expects a slump in landscaping jobs during winter
months. Their usual strategy to maintain a flow of business
in the winter is to promote a different service such as snow
removal. For most businesses, however, slumps occur without
warning and for no apparent reason.
Some slumps occur when you're spending the most time, money
and effort on promoting business. When that happens, it's
easy to panic and start replacing proven methods of
promoting business with speculative ideas. This reaction is
especially hazardous for a small business struggling to
grow. I know a business owner who almost lost her business
when she panicked and reacted to a slump in business by
suddenly changing all of her proven advertising messages.
I've experienced many business slumps over the years.
Eventually I developed a simple procedure I can implement
quickly to replace the business lost during a slump. You can
copy this same procedure to reverse your business slumps
when they occur.
The first thing to do when a slump occurs is to accept it as
part of a normal business pattern. It isn't signaling the
end of your business. Don't panic. But don't be complacent
either. Give the problem your immediate attention. Begin by
taking the following steps.
TRY TO IDENTIFY A CAUSE FOR THE SLUMP
Determine if you can identify something specific likely to
be causing the slump. For example:
** A recent change in your advertising or promotional
activity.
** A direct competitor recently rolled out a huge new
advertising campaign.
** A major news event had a negative impact on your
industry... such as the announcement of a government
investigation of business practices in your industry.
You can develop a strategy to reverse the effects of a slump
when you can identify a specific cause for it. Usually you
won't be able to identify a specific cause. That's because
there is none. Most slumps are temporary and will eventually
reverse themselves. However, don't ignore the problem and
wait for it to go away. It may take a long time and you can
lose a lot of business while you're waiting.
WHEN THERE IS NO OBVIOUS CAUSE FOR THE SLUMP
When a slump doesn't have an obvious cause, it's what I call
a "normal" business slump. I've found the best way to
overcome a normal business slump is to take immediate action
to develop additional business fast. The additional business
supplements the current light flow of business and
eliminates the impact of the slump.
Here are 4 actions I take immediately when I realize I'm in
a slump. You can implement these same 4 actions in your
business to reverse the effects of a business slump.
1. Develop a special offer for existing customers/clients.
Use a short deadline so they must take immediate action or
forfeit the special offer. Advise them of the special offer
using a fast but inexpensive method of communication such as
email, faxes, postcards or even phone calls.
2. Advise your recent prospects who did not take buying
action of the same special offer. Use the same fast,
inexpensive methods of communication listed above.
3. Call your best customers and ask for their help. Explain
that business is slow and you want to use the time to
approach some potential new customers/clients. Ask them for
referrals.
4. Temporarily increase advertising in media where it is
seen immediately (or almost immediately). For example,
website and ezine ads, newspaper ads, First Class direct
mail or postcards, radio spots, etc.
Business slumps can be beneficial. Sometimes a temporary
action you take to reverse a slump is so effective you
decide to continue it after recovering from the slump. The
result is a permanent increase in your volume of business.
-------------------------------------------------------------
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@aol.com Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
Your free e-book
Jim Daniels has produced a surprising e-book "for people
interested in starting a business online but don't know where to
start". He's offering it completely free to anyone and everyone.
What is surprising is that Jim doesn't mention himself in it.
If you like, you can give it away as a special bonus.
It's at http://bizweb2000.com/freebook.htm
.
NEW TO THE NET? Take our Free Internet Know How course. Delivered
to you via e-mail in daily lessons. Learn your way around the
net and how to market online. If you would like to take the
course, send a blank email to: <mailto:kosoma@smartbot.net>
Want to know more about who we are, what we do? Maybe you want to see who you are doing business with. If so, check out our page at: http://www.kosoma.com/KOSOMAWHO.html
HAVE A GREAT WEEKEND!
We will see you next week in OI Online.
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To view this issue (and Back Issues) On-Line visit: http://www.kosoma.com/OIO.html
Who do you know that could benefit from our Ezine OI
Online?
Please forward this issue to your interested
associates. Thank you!
DOUG WEST
KOSOMA PUBLISHING
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