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Welcome to our Ezine archives..
IN THIS ISSUE:
1) START YOUR YEAR OFF RIGHT
2) GUEST ARTICLE - Researching Your Competitors by: Robert Fox
3) FREE MARKETING TOOL
NEXT WEEK
* HOW WILL THE Y2K BUG AFFECT YOUR BUSINESS?
* ONLINE OPPORTUNITIES FOR 99
* ANOTHER FREE MARKETING TOOL
COMING SOON!!!
The next printed issue of OPPORTUNITY INVESTIGATOR
is at the printer now. Get your
name on the mailing list. Send your mailing address to: mailto:freecopy@kosoma.com?subject=OI
We are Investigating Several companies that charge anywhere from $500
to $4500 to sign up, on
the premise that they will build your organization for you. We will
join 4 or 5 of these companies and
report on how they performed. Don't miss it, this one report could
save you thousands of dollars.
Considering one of these type plans? Why not wait until you read the
real deal in OI?
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Here is some food for thought:
1) According to current estimates there are approximately 70-80 million
people on-line now. Many
so called experts are predicting that by 2000 there will be over 400
million folks on-line!
2) There was approximately $1.1 Billion spent in 1997 on the Internet.
1998 stats are not completely
in yet but, estimates say that over 20% of holiday shopping was done
on-line in 98!
3) Some estimates have it that over $5 Billion will be spent this year on the Net!
4) By the year 2003, the feeling is, with worldwide E-commerce
expansion, the take could be
in the TRILLIONS of dollars for on-line marketers!
5) In 1997 nearly 1/3 of all money spent on-line, went toward computers
& computer related
products! (One more reason why you should be marketing the Gateway
computer plan we have
been working! See: http://www.kosoma.com/report1.html )
Folks we are standing in the middle of a stream of time like no other
in history. It amazes me that our little company now has customers in many
countries around the world (including Japan, Canada,
Netherlands, Great Briton, Philippines, Algeria and Taiwan), all because
of our on-line efforts.
At first, the Internet was just something we did on the side. Now,
the Net has quickly become our
main focus and profit center! I can foresee a time when it will be
beneficial to have our own server.
Non of this would have been possible without E-commerce.
In a few years (it will be here before you know it), young ones will
be asking us questions about the
time when the Internet was a new Frontier. "How did you start your
E-business grandpa? What was
it like then?" It baffles the mind how much this thing will change
in the next few years. No doubt, the
government will input strict guidelines and RED TAPE that they are
known for (let's hope
that is a ways off). Big business will try to monopolize cyberspace,
but will be unable to (let's face it
home business is the fastest growing segment of the WORLDWIDE economy).
Many average Joe's
will come up with great on-line business ideas and become millionaires
(not overnight but faster than
with conventional businesses). How do you fit in?
We will be bringing you many exciting ideas for your on-line business
this year. I hope that you will
take the time to read every issue of OIO. Next week we
will be highlighting some companies that
are our Hot Picks for 99 - YOU DON'T WANT TO MISS THAT ISSUE!
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Finding your competitors
~~~~~~~~~~~~~~~~~~~~~~~~
First, think of all the keywords and phrases related
to your products or services that people would use to
search within the search engines. Try using
<http://www.dogpile.com>. This is a multiple search
engine that searches using some of the top search engines.
(Also, try individual search engines for varying results.)
This will give you many results and you should be able
to find someone who is marketing the same type or
similar product that you wish to market.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Link Popularity & Link Exchange
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Do you want to know which websites your competitors
are marketing on or how many other sites link to their
site? Some search engines rank you on link popularity
the number of sites that link to your site.
To do this you will use <http://www.altavista.digital.com>
search engine. Your search string should look like this:
link:http://www.mycompetitor.com AND NOT http://www.mycompetitor.com
This will show you all the sites that have links to
their site. You can use this information to get an
idea of what other types of websites that might like
to link to your site, or you can try to get links on
those same sites as well. There are many ways to get
reciprocal links to your site: You could have a
contest-if people link to your site, they would get
a link in return or a prize from a monthly drawing.
You could offer a free service in return, they must
link to your site for using your services. Don't be
hesitant on writing an e-mail to people to see if
they would like to exchange links. Forewarn, be
creative in your approach to these people, and try
to explain that you have a unique product and or
audience who could benefit from their products or services.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(C) Copyright 1998 by Robert Fox of RDF Publishing
How-to marketing for the newbie to the novice.
Subscribe to ABC's of Net Marketing Ezine Free @
<mailto:subscribe@thisandthatmall.com>
Soon to be published Internet Marketing Book...
Check out our website <http://www.thisandthatmall.com>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
WHO IS KOSOMA PUBLISHING?
Want to know more about who we are, what we do? Maybe you want to see who you are doing business with. If so, check out our page at: http://www.kosoma.com/KOSOMAWHO.html
HAVE A GREAT WEEKEND!
We will see you next week in OI Online.
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Just email your ad to: mailto:OICLASSIFIEDS@KOSOMA.COM
and if you are a subscriber let us know and we will deduct the 40% and/or
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DOUG WEST KOSOMA PUBLISHING
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