If you can not read html email - read this issue online now at: http://www.kosoma.com/OIObkis.html

&
ON-LINE MARKETING NEWS FROM KOSOMA PUBLISHING
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Hello , and Welcome to the June 2003 issue of OI Online.
Remove instructions are on the bottom of this email.

To subscribe visit
http://www.kosoma.com/subscribe.html

NOW LET'S GET TO IT!

IN THIS ISSUE:
1)  Will Your Home Biz Burn Up This Summer From Inactivity?
2)  FR-EE MARKETING TOOLS
3)  OIO CLASSIFIEDS
4)  Pick Up The Slack

OIO NEXT ISSUE DUE OUT ON OR ABOUT:
      07-20-03
DON'T MISS IT SUBSCRIBE TODAY
MORE BIZ OPP INFO
More Money Making Info Exclusives
MORE FR-EE MARKETING TOOLS

TO ADVERTISE VISIT: http://www.kosoma.com/oioads.html
(for a special deal see your Kosoma Rep)
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NEWS & VIEWS from the editor
by Doug West
Hello  and welcome to the June 2003 issue of OIO. 

It's starting to heat up here in the US, and soon the dog days will be here. We hope that you have BIG plans for your home biz this summer, and we want to help you make those plans work.

There is a tendency for home biz entrepreneurs to take the summer months off, reasoning that there is not going to be anything happening anyway. In this issue we want to help you see why you should not take that stance, and how to make your biz flourish this summer! Don't miss our many advertising and marketing tips in this June issue. 

One FR-EE ebook that I Highly recommend is the new one by Terry Dean "10 Quick and Easy Ways to Increase the Profits of ANY Web Site Overnight!" (see info above in the spotlight ad to download your fr-ee copy). Put a few of those ideas to work in your own home biz!

Want To Build Your Own Opt-In List?

It is one of the most profitable things you can do you know. Once you have a list that you can market to over and over for very little or no cost, you will have come a Long way toward any dreams for Internet riches. If you are building a list, thinking of building a list, or have ever thought of building a list, you Must read the new FR-EE book by Ian Herculson:

Click Here (right click and choose "Save As" or "Save Target As", and then save it somewhere that you can remember) to download your fr-ee copy now. No matter how much you know or don't know about opt-in list building, I'm sure that you will get some nice pointers and ideas from Ian's book. 

I've done business with Ian for several years. Recently I was shocked and saddened to learn that he had lost his entire opt-in list. We had used his list for some very successful ad campaigns of our own. Ian is also one of the nicer guys that we have dealt with online. You can read all about how Ian lost his list, and more importantly how he is quickly building it back in the opt-in strategy. The book is well written, and offers a wealth of information for anyone wanting to build a list (and if you are working online, You Should want your own list to market to!).

Will Your Home Business Crash & Burn This Summer?

The quick answer is - "Not if you don't let it". It boggles the mind how many people out there are still looking for the one secret that is going to change things for them. The miracle ingredient that will launch them to super stardom. Many times these folks have a great biz going, it is just in it's early stages. Then the summer comes around, or the holidays come, or a myriad of other excuses come up and they quit working it. 

In our old days of mail order, it was somewhat true. Orders just did not come in during the summer months as they did at other times of the year. However, if you are marketing online (especially if your product or service extends across national boundaries), that just is not true at all anymore. In reviewing our last year's sales, we found that June, July, and August were some of our best months! Even while we were away on a cruise vacation (the ship of course had Internet access, so I did still work a little while we were there) the orders continued to come in!

Let me tell you, the absolute worst thing you could do for your ebusiness is to take the summer off! In fact, since so many folks will do just that (not market their home biz in the summer), it really opens things up for those of us who stay committed and have in our arsenals a barrage of marketing attacks planned for the summer months. 

Many ezine and lists owners will offer special deals because of the slower ad months. You can take advantage of these and get your ads out there for less money. You may even pull a better response because of less advertiser competition!

The same holds true for traffic type programs. These are programs where you either refer people to earn hits to your web site, or you view other web sites in return for views of your own site. There are a few variations to these type programs, but most of them also offer inexpensive traffic purchases (the best one that we have used, and we have tried Many, is HitPulse - consider their premium upgrade for even more traffic to your site. Since many of these type of programs will see a fall off in participation, you may see some summer specials offered. 

By the time the other folks get back to work come September, you will be way a head of the pack. These same ones will take a month or two to get things up and running again. By then it will be November, and they will be slowing down for the holidays. You keep right on going! By the time they wake up in early February, you will be miles in front of them since you never did quit marketing!

A FEW GOOD AD SOURCES 

I wanted to give you a few good ad sources that we have used for various projects. If you have some type of home biz offer, the following lists should work well for you if you have a well written ad. If  you are not sure about your ad, or you need help with it, run your Solo ad with us first. We will let you know how to improve the ad if we feel it is not up to par. To learn more about our ad service see:

http://www.kosoma.com/mygold.html

Again, we will give you help with your ad by offering advice on how you can improve it. (you may even want to specify that you need help when you order, but we will say something to you if your ad is not up to speed - you will need to have an ad for us to look at - in other words, we won't write it for you. If you need help with that, see our Total Marketing Package at:

http://www.kosoma.com/oioads.html#tmp   )

Once you have a proven Solo ad (we prefer solo ads to other types of ezine ads) you can roll out with your ad campaign. Here are a few places to get you started:

Cashfromhome Solo - http://cashfromhome.com/solo.html  -
Price is $99.95 to reach over 14,000 subscribers.

Pro Biz Tips   http://www.propiztips.com/probiztips.html
Reach over 33,000 subscribers for $119.97

Promote Links News -
http://www.promotelinks.com/advertise.html

Solo PowerPak
http://www.unimaxmarketing.com/powerpack.html

Online Exchange
http://www.marketingtrendz.com/advertising.htm
Choose "The Exclusive Spotlight AD" for $100.00.

Would you like to have more insight on Great Places to advertise and market your home biz? If so, you should consider a membership in our 10 tier affiliate program - OIO PRO.

If you have information of that from one of our members, why not join them right now. Just check your email for the person that has been sending you OIO PRO information and work with them.

Not only will OIO PRO give you a never ending supply of proven ad sources (and warn  you of the ones to stay away from), but you will get all the tools you need to build your biz anyway. Not to mention inside information on the hottest, (and not so hot - Scam warnings) business opportunities, affiliate programs, and income opportunities. As an OIO PRO member you get even more of what you love about this ezine, and you Get Paid To Refer Others - as long as they remain members. You will discover how to easily build multiple income streams, the simple way, just by working 1 home biz (whatever you are involved in).

If you don't have anyone emailing you about OIO PRO, you can get started right now at:

http://oiopro.com/coop4a.html

Again, if you have a member of our team working with you, be sure to go to them for your membership. If you don't have someone working with you, the above URL will hook you up with an active member of OIO PRO.

Need More Information to Make Your Decision?

If so, be on our weekly conference call on Wednesday nights. You can get all your questions answered there:

The number to call is: 

865 362-4350 Pin # 7171 

The call starts promptly at 7:30 PM CST 
(CST is GMT-6)

That is 8:30 PM Eastern, 5:30 on the West Coast (PST)
and 6:30 MST (except in AZ where they don't observe
daylight savings time)
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I hope to meet you on one of our calls, and would love to have you on our team. I wish you all the success in your online biz efforts!

Doug West
Editor
Kosoma Publishing

We will see ya next time  in OIO.

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---------------------------------------
LETTERS FROM OUR READERS

Hi,

  I have looked at your E-zine web site and I do like what I see.

  I wish to place a solo ad, but I need a few questions answered please.

  1) How often do you send out solo ads?

A: 1 or 2 times a week

  2) If I were to place a solo ad with you in the next few days, when would
it be published?

A: About 2 weeks at this point, but that can change at any minute.

First come - first serve

3) What is your exact subscriber count please?

A: Over 30,000 readers of OIO now.

4) Is there a telephone number I could contact in case e-mail was unavailable?

A: There is, but email is best. We get a LOT of calls and cannot
always answer the phone or we would get NO work done at all.
We Always answer our email as long as you send it to the right
email address. Sales@kosoma.com if you are wanting to get
a solo ad or other service, would be best.

5) Can I have you check my solo ad before I place it for competition?
I would like to know how long ago  my competition has been there, if at all?

A: We will not run an ad if someone else has recently ran an ad
for the same biz opp or company. All ads have to be approved
first. I always give ideas for improving your ad copy and results
if I have any. If the ad looks good, we will run like it is.

6) Regarding your solo ad requirements. My solo ad that I wish to place with
you is just a little bit over  your requirements. Is there any possibility in which
you could check out my ad first and see if it is ok?

A: We really don't care how long the ad is, as long as you keep it
to no more than 65 Char. per line.

As you can see I am VERY careful about spending money.

  Thank you for your time and I look forward to hearing from you!

  Talk to you soon,

  Anthony

Thanks Anthony
---------------------------------------------------------
Hey Doug,

Why is it that I never get a specific date with you for when my
solo ads will run?

Colin
--------------------------------------------------------
Colin,

We do MANY things here, and sometimes we just get
swamped. Also, we only send 1 or 2 solo ads per week
to our list. That is probably why it is one of the best
pulling lists out there.

If we are busy putting together a new issue, we give
priority to that as well. Some weeks we only send
1 ad, other weeks we send 2. Some of that depends
on how close we are to an issue date, how the list
is pulling for our advertisers, and what else is going
on in the world and our business. For all these reasons
and more we just don't give specific dates for an ad
run.

Thanks

Doug West
Kosoma

Send your letters to:  Webmaster@kosoma.com
-------------------------------------------------------
HAVE A GREAT WEEK!
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OPPORTUNITY INVESTIGATOR Online Ad Rates:
   To see ad rates visit:

   http://www.kosoma.com/oioads.html

We accept no competing ads (only 1 per Opportunity or MLM etc.),
NO ADULT ADS.
For best results use our Solo Ad service, or a Featured Ad.
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To run your Ad see your Kosoma Rep or:
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Pick Up the Slack
by Bob Osgoodby
Many people in business on the Internet try to market only one product.  If the demand for that product is weak or if the demand dries up, they are virtually out of business. Smart entrepreneurs however diversify their offerings, and if the demand is slow for one product or service, the others usually pick up the slack.
 
If you have a web site, and if you are trying to do business on the Internet, this is a must. You can feature your diverse offerings there. Strategically placed ads should point people to your web site, and if you have diversification, an added 
advantage is that your advertising is doing double duty. 

People may be attracted to your site by an ad for one product or service.  When they get there they will see your other offerings, and might purchase one of them, which may not be what attracted them there in the first place. 

But here is the real thing that everyone who has a web site must realize.  You seldom make a sale on the first visit someone makes, and there must be a reason for them to come back. There are a number of ways to get repeat visitors.  contests have always been a big draw, and this can take several forms. Most people can't afford to give away "high ticket" items on a regular basis, but there are a number of low cost alternatives. Informational products are always a good bet.
 
Sticky Web Sites are a hot button these days.  So what is a "sticky" web site.  I guess an acceptable definition is one that gets the people to "stick around" because there is good content there.  There are no real criteria for good content as that depends on the focus of your site.  The bottom line is that if people like what they see they will return. 

If you expect people to come back and be a repeat visitor, you must not only have high quality content, but it must also have changing content.  Your web site must also be recognizable as far as its name is concerned.  Meaningful names today however, are not easy to acquire. As Dr. Kevin Nunley reported, "A recent survey showed that of the 25,000 words we commonly use in the English language, more than 93 percent are already registered as domain names." 

This means we have to be a bit creative when registering your URL. Forget about the long names that have no relation to an actual company.  I'm reminded of the following joke: 

 "Jack loved going to the Web, and decided to have his own web site. His URL was "MickeyGoofyPlutoMinnie.com" and I asked why it was so long. 

"Because," Jack explained, "they say it has to have at least four characters." 

While this is a bit extreme, you get the point. 

Some special characters such as a dash are permitted and so are numbers.  We recently registered http://www.1-webwiz.com. While not the most creative name, it is easy to remember. As an added bonus, we have a different server for this addresses so that in the event one is down, or has a long term problem, it is an easy matter to switch. All of these are tools at your disposal to sell your product or service.  Not only should your offerings be diverse, but so should your method of delivery. 

Diversification is important in any business, but in one as "fickle" as the Internet, it is a must. 

-----
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

=========================================
Who do you know that could benefit from our Ezine OI Online?
Please forward this issue to your interested associates.  Thank you!
 DOUG WEST
& Your Friends
KOSOMA PUBLISHING

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